HOW TO DEVELOP POWERFUL MESSAGES TO SHIFT PUBLIC OPINION
Born out of our experience preparing spokespeople for broadcast media interviews and conducting framing research, we have designed a messaging training that covers framing and principles and how to craft effective messages. This training incorporates the UK Race Class Narrative authored by Raquel Jesse and developed by CLASS UK and ASO Communications along with learnings from the US Race Class Narrative led by We Make the Future and ASO Communications.
What does the training cover?
Intro to framing and messaging
This training covers the basics of what framing is, why it matters and how it impacts the messages you put out into the world.
Thinking about your audience
This training focuses on how to craft messages that appeal to the broadest section of the general public. The principles and activities are useful for reaching any audience - but if your comms strategy is very targeted this might not be the training for you.
How to write effective messages that build solidarity across race, class and gender
We will walk you through six principles that will help you craft powerful messages that cut through the noise and shift thinking.
Our training has incorporated the amazing Race Class Narrative work from CLASS UK. This is a new concept for most communicators and could be challenging to put into practice. We have provided as much time as possible to work through how to name race, class and gender but as this is currently only a half day training the aim is to provide you with the foundational tools to continue experimenting with these principles in your work. NEON is always available for follow up and to give feedback on messaging.
We have designed a range of individual and paired exercises for people to try out each principle. At the end of the training you would have written a narrative incorporating all the messaging principles. It may not be perfect but it will be a good start. The idea is for you to take these principles, apply it to the wealth of knowledge you have about the issues you work on and continue to refine them using NEON’s support when you need it.
Deadline to apply
January 14, 2024
This programme's applications are now closed. Check back later to apply for the next round.