Messaging Training

Our messaging training to help communicators develop powerful messages to shift public opinion. 

Our messaging training supports people working in comms, campaigners doing media and anyone in our movements who is interested in how to develop powerful messaging. 

Born out of our experience working with broadcast media and in framing research, we have designed a training that will equip people with the foundational principles of framing and how to craft effective messages. This training will look a bit different as it incorporates the UK Race Class Narrative authored by Raquel Jesse and developed by CLASS UK and ASO Communications along with learnings from the US Race Class Narrative led by We Make the Future and ASO Communications.

This is not media training for spokespeople - find out more about this training here.

This workshop is online and interactive - participants must be able to commit to all three and a half hours of the training.

The three and a half hour training will cover:

  • The foundations of framing and how it interacts with messaging
  • The importance of thinking about audiences
  • How to write effective messages that build solidarity across race, class and gender
  • How to protect your messages from divisive tactics
  • Practical exercises
Apply here

Deadline to apply

July 14, 2023

This programme's applications are now closed. Check back later to apply for the next round.

In partnership with

Key outcomes

  • An understanding of what framing is
  • An awareness of who your audience is and how to reach them 
  • Increased confidence in writing and structuring a message

Who is this training for?

This training is for a wide range of people who are interested in messaging, from people who have communications in their job title to organisers and campaigners who cover media work for grassroots groups. We also invite people who don’t do any explicit comms work but are interested in how to better communicate to a wide audience.

How long is this training?

3 and a half hours long

opening quote
closing quote

Application process

We will run a number of public trainings throughout the year, so please keep an eye out for them on our various newsletters, find out more about them and how to join here

We will be taking a maximum of 12 people at a time and will go through a selection process based on the campaigns people are working on and how they plan to use these skills. We will let you know whether you have been successful or not. We can’t guarantee that we will be able to give feedback on applications.

Dedicated Training

If you have a group of people in your network or organisation for whom you would like to hold a dedicated training, please email


This programme is free for grassroots and community organisations, and we operate a sliding scale fee for other organisations based on size and income.

  • Grassroots/Unpaid Organiser: Free (but a donation welcome if you have it)
  • Small Org (annual budget circa £100k): £100 + VAT
  • Medium Org (annual budget circa £500k): £200 + VAT
  • Large Org (annual budget circa £2m+): £400 + VAT

Running date

We will run a number of public trainings throughout the year.

Additional information