Our messaging training to help communicators develop powerful messages to shift public opinion.
Our messaging training supports people working in comms, campaigners doing media and anyone in our movements who is interested in how to develop powerful messaging.
Born out of our experience working with broadcast media and in framing research, we have designed a training that will equip people with the foundational principles of framing and how to craft effective messages. This training will look a bit different as it incorporates the UK Race Class Narrative authored by Raquel Jesse and developed by CLASS UK and ASO Communications along with learnings from the US Race Class Narrative led by We Make the Future and ASO Communications.
This is not media training for spokespeople - find out more about this training here.
This workshop is online and interactive - participants must be able to commit to all three and a half hours of the training.
The three and a half hour training will cover:
- The foundations of framing and how it interacts with messaging
- The importance of thinking about audiences
- How to write effective messages that build solidarity across race, class and gender
- How to protect your messages from divisive tactics
- Practical exercises
Deadline to apply
July 14, 2023
This programme's applications are now closed. Check back later to apply for the next round.