National Spokesperson Training

We’re looking for people who are working on issues that push for big progressive change in society and who would like to use the media to talk about the things they are working on.

The programme works by training, coaching and providing TV and radio booking support for spokespeople. The aim is to substantially boost the number of progressive, diverse voices in this space, to challenge pervasive narratives and boost coverage of underrepresented issues.

So far we’ve had over 9000 high-profile media bookings, including Question Time, Newsnight, Good Morning Britain, LBC, Channel 4 News, BBC 5 Live, Today, Sky News and ITV News.

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Deadline to apply

May 2, 2023

This programme's applications are now closed. Check back later to apply for the next round.

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Key outcomes

  • Increased confidence to take on broadcast media bookings.
  • Basic understanding of media messaging and interview skills.
  • Become part of the Spokesperson Network where you will regularly take on broadcast media interviews about top stories of the day

Who is this training for?

We’re looking for people who are working on issues that push for big progressive change in society and who would like to use the media to talk about the things they are working on. We are particularly excited to hear from people with identities who have been traditionally under-represented in broadcast media.

How long is this training?

  • Two half-days of online and one full day in-person training where we will cover everything from messaging and storytelling to interview preparation and non-verbal communication. Participants will practice a series of different interview formats with framing experts, producers and journalists.
  •  Following training, members of the network will then be promoted to media outlets on a regular basis by our media team who offer expert support in securing and executing TV and radio bookings.

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Application process

We will make a shortlist of 20 from applicants, carry out informal 15 minute zoom interviews with those 20 people and then select the final 10 people to come on the programme.

If you are shortlisted we will be conducting interviews on the Wednesday 10th May and Thursday 11th May.

Please email molly@neweconomyorganisers.org if you have any questions about the training or to find out more information about accessibility provisions.

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Fees

Cost:  Grassroots/Unpaid Organiser: Free (scholarship place)
Small Org (annual budget circa £100k): £400
Medium Org (annual budget circa £500k): £900
Large Org (annual budget circa £2m+): £2000

We have a limited number of places on the programme that are free for grantees of the Joseph Rowntree Charitable Trust.

*These fees contribute towards the costs of delivering 24/7 booking support for the year, regular follow up trainings and the initial high intensity training. They do not cover our full costs of providing the programme

Running date

The next round of the SPN training are a hybrid online and in-person. It will consist of two half days online and one full day in person:
Tuesday 6th June: 9.00 - 13.30 on Zoom
Wednesday 7th June: 9.00 - 13.30 on Zoom
Thursday 8th June:  9.00 -  17.30 in London

Additional information