Messaging 101 Training

Trainings are currently closed as we are full for now.

Our messaging training supports people working in comms, campaigners doing media and anyone in the movement who is interested in how to develop powerful messaging. 

From our experience in the broadcast media and framing research, we have designed a training that will equip the movement with the foundational principles of framing and how to craft an effective message. This is not media training for spokespeople.

This 1.5 hour training will cover

  • The foundations of framing and how it interacts with messaging
  • The importance of thinking about audiences
  • How to write effective messages
  • Practical exercises

Training is currently closed

Deadline to apply

March 21, 2022

This programme's applications are now closed. Check back later to apply for the next round.

In partnership with

Key outcomes

  • An understanding of what framing is
  • An awareness of who your audience is and how to reach them 
  • Increased confidence in writing and structuring a message

Who is this training for?

This training is for a whole range of people who are interested in messaging from people who have communications in their job title to organisers and campaigners who cover media work for their groups. We also invite people who don’t work to do any comms but are interested in how to better communicate to a wide audience.

How long is this training?

This training lasts 1.5 hours.

opening quote
closing quote

Application process

Trainings are currently closed as we are full for now.

Complete the request form linked above, and we will get back to you. Please note there is a 4 - 6 week turnaround to organise trainings, from the point of request.


This programme is free for grassroots and community organisations, and we operate a sliding scale price for other organisations based on size and income.

Running date

These trainings can be requested throughout the year.

Additional information